VR Cinema Magenta: Synced Experiences with VR Cinema
Entering new territories with strong partners - VR for the Masses
The Challenge
How do you realize the vision of making virtual reality accessible to a broad audience?
The Analysis/Situation
We entered new territory with our VR Sync cinema tour. Together with the Magenta VR department of Deutsche Telekom, we realized our vision of bringing virtual reality to cinemas. We were able to inspire VR filmmakers and cinema operators with the concept of combining the promotion of the Magenta VR application with our vision.
The Solution
Our screenings took place four days a week with two slots per day in large movie theaters equipped with impressive surround sound. The completely sold-out Magenta VR Cinema Tour 2019 went through four major German cities with over 4,000 visitors and 100 Oculus Go devices per location.
evrbit and Deutsche Telekom demonstrated that VR experiences with perfect technical implementation could inspire viewers even at high-scaled events.
The Services
#SyncedExperiences, #ConnectedExperiences, #VirtualReality